The first step to making sales is letting people know about your business. But when you’re one website among millions, sometimes the hardest thing for your business is gaining visibility.
Most people don’t click past the first page of Google results.
So, how do you get seen among millions?
Content marketing is now the top way to attract and retain new customers. “Content” includes anything you create for your reader from blogs, landing pages, images, infographics and slideshows, to videos and more.
“89% of most successful marketers are extremely/very committed to content marketing.”
Content Marketing Institute
Drive people to your website by entertaining them or providing useful information. Then offer your product. Here are just a few of the ways content marketing plays into sales:
Produces Qualified Leads
Give your sales team what they want – more and better leads.
Content marketing creates multiple opportunities to capture leads via CTA’s, contact forms, landing pages and more. Great content generates interest that results in better leads, since buyers are already educated about the product or service before contacting sales teams.
Meets the Customer Where they Are
Different types of content are geared towards different stages of the buyer’s journey (also called the sales funnel). With strategic content designed for each phase of the journey, you can move the reader from Awareness to Consideration and ultimately to the Decision and Action stages.
Content Builds Trust
Buyers trust content, and trust makes sales. People prefer to learn about a company through articles rather than advertising.
A study showed that 95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings.
Works Over and Over Again
There’s no expiration date on the sales power of a great piece of content. Once you publish it, it’s online forever. So, you can get a much greater return on effort than methods which have a shorter shelf-life.
Plus, 1 in 10 blog posts are “compounding,” which means that traffic to these posts actually increases steadily over time.
Provides Data for Campaign Optimization
The more you use content marketing, the more insight you can gain about what’s working and what’s not. How people interact with your content provides useful data that you can use to make your next campaign even more successful.
Can help you stand out from competitors
An exciting piece of content has the potential to set you apart and be the decision maker for your future customer. Imagine how an interactive buyer’s guide, price or feature comparison, or a video demonstration could show off your product
Your business can see amazing reach through content marketing and targeted content promotion.