Look around, video is everywhere. Instagram stories, Snapchat, and Facebook lives are taking over social media. YouTube is the world’s second-largest search engine.

Most businesses are already using video content marketing for its ability to communicate fast, engage audiences, and boost sales and ROI.

Here are 4 reasons you should use video on your website:

Videos Make Sales

Here’s the thing you care about – videos can make you money.

There are literally so. many. stats. about the success of video marketing. According to Forbes, 64% of users are more likely to buy a product online after watching a video. And Neil Patel says product videos can increase purchases by 144%!

Video Builds trust

People believe what they can see. Product videos give peace of mind and answer questions. Seeing the product in action quickly removes buyer doubts. Consumers have said that video is their favorite way to learn about a product. It can also reduce service calls by answering customer questions.

Videos Make Google Happy

Search engines love new content and that goes for video too! It’s no coincidence that videos appear in search results. Since Google owns YouTube, video content hosted on YouTube ranks well on Google. Another SEO benefit of video is that it keeps visitors on your site longer.

So, it’s a great part of your inbound marketing strategy (link to inbound blog)

And People Love it Too

No surprise here – studies show social media and video viewing are the two most popular online activities. Over 6 billion hours of video are watched each month on YouTube, and that number continues to grow.

Many consumers prefer video content to reading. It can explain everything, they don’t have to talk to salespeople, and it’s fun.

You Can Share It Everywhere

These days almost every online platform supports video. You can embed video in email, share it on social media, showcase it on your homepage, product pages and more.

We now consume and create video on the go. Our mobile phones can record fast and slow-motion video and come equipped with basic editing features. So it’s easier than ever for brands to create and share video.

Professional videos require more resources than other content, but 83 % of businesses say the ROI is well worth it. How have you used video marketing to crush your conversion goals? Let us know!