Think of your website as your digital business card. An extension of your storefront. Your headshot. Often, your website is your first chance to make a great impression – make it count!
Whether it’s from 2009 or 2019, here are 4 things every great website needs:
Believe it or not, when it comes to surfing the web – people like being told what to do. Call to actions (CTAs) make websites easier to use by providing a clear path to the next step. A call to action encourages the visitor to make an appointment, buy something, or sign up for a product trial.
When a call to action leads to a form that collects email addresses from your site visitors, this is lead generation at its core.
Actually, your website should have lots of CTAs scattered throughout. Your homepage should have at least one.
Does your website clearly state what it is that you do?
A short, concise description of what you do is key to pulling people in and getting them to stay on your site. People need to know, within 5 seconds, what it is that you offer, and to whom. Otherwise, they’ll tune out.
StoryBrand is our preferred approach to telling your brand story. It uses time-honored story formulas to help brands clarify their message and engage customers. It’s the same approach that screenwriters have used to thrill crowds (and make millions) in movie theaters.
“If your messaging is more clear than your competitor’s, you will probably beat them.” – Donald Miller, CEO of StoryBrand
If you think people are silently judging your business based on your website, you’re right.
Great website design is certainly about more than just looking pretty. Your site must be well-organized, fast, SEO & lead-optimized, and mobile-responsive. But let’s not deny the obvious – image is important!
People want to visit a site that looks cool and feels modern. Rich media such as high-quality photos and custom videos can make a great impression. And a great impression can make sales.
What does your current website say about your business?
Keyword-optimized web pages are designed to target a specific search term. They are hugely important because they have the power to drive qualified traffic to your website.
Target keywords play a role in many aspects of your website – site structure, title tags, meta descriptions, images, blog posts, landing pages, links and more.
With the internet changing literally every second, ongoing optimization is necessary for best results. Over time, new keyword opportunities appear, keyword popularity & competition shift, and search engines change their algorithms.
As you keep doing keyword analysis and expand your list of keywords, your site traffic, leads and sales continue to grow over time. That’s where we come in.