If you’re a marketer or business owner, you’ve probably asked yourself at least once: should I focus more on organic SEO or paid search? A lot of people wonder about the difference between paid search vs. organic search and what’s best for growing your business. And the answer is—you need both.
Paid search (aka SEM or search engine marketing) means promoting your site through paid ads, like Google Ads. When you think of PPC or pay-per-click, you’re thinking of paid search.
Organic search means using best practices to optimize your site for rankings and visibility (SEO). Things like building backlinks, creating useful blog posts, and using social media to promote your content
To maximize your marketing ROI and get more overall traffic, organic SEO + paid search is the best combo. They each can do things which the other can’t, which is why they work best together.
Basically, paid search is awesome because it works fast and gives you a lot of control. You can see and measure the campaign cost and results almost instantly.
Building traffic via SEO and organic search is more of a slow burn. It takes longer to get results, but it’s super valuable for building trust in your brand over time.
Both approaches can attract relevant leads and both can increase conversions. So which one is right for your business? No one single tactic is going to get you to the top of the mountain on its own. You need a multifaceted approach that involves both organic search and paid search.
Understanding the pros and cons of each, and keeping your business goals in mind will help you decide what to use when. For example:
If you need professional help developing your paid search campaigns or optimizing your website for organic search, give us a shout! We’d love to help you get more leads, clicks, and sales for your business.