10 Easy SEO Tips for Optimizing Your Blog Posts

When it comes to SEO, just the sheer number of terms can be daunting…there’s on-page SEO, off-page SEO, technical SEO… Local SEO, mobile SEO…. Then there’s paid search and organic search…what does it all mean!? If SEO overwhelms or confuses you, you’re not alone. But optimizing your site for search engines doesn’t have to be […]

How to Use CTAs in Your Marketing to Increase Conversions

A call-to-action (CTA) is one of the most powerful marketing tools at your disposal. The CTA is your chance to get the user to interact with your business in a specific way. Are you using CTAs to turn website visitors into leads and get more conversions? You should be.  How to Use CTAs to Get […]

4 Reasons We Love Being SEO Consultants in Charlotte

As SEO consultants, our #1 goal is to attract more clients to your business. We love working with brands across the country and the globe (thanks, internet!) But as a Charlotte-based SEO consultancy, we have a soft spot for companies based right here at home that want to gain more leads and traffic through SEO […]

6 Reasons We Recommend WP Engine for Your Web Hosting Service

You’ve got options when it comes to web hosting services. Major providers like GoDaddy, BlueHost, Siteground, and more offer many tiers of website hosting.   For most businesses, a managed hosting plan makes the most sense because it means the web hosting company handles the server upkeep for you. In addition, we recommend hosting your […]

Is Paid Search Worth It? Paid Search vs Organic Search

If you’re a marketer or business owner, you’ve probably asked yourself at least once: should I focus more on organic SEO or paid search? A lot of people wonder about the difference between paid search vs. organic search and what’s best for growing your business. And the answer is—you need both. Paid search (aka SEM […]

3 Strategies for Building High-Quality Backlinks

Is link building part of your SEO strategy? It should be. Building high-quality links back to your website can improve your SERP (search engine results page) ranking and overall SEO. Link building is a great way to promote traffic to your website, build authority with your customers, and nurture relationships in your industry.  I’m going […]

5 Things You Can Do Right Now to Boost Your Conversion Rates

At first, I was going to call this post “Top 5 Missed Opportunities for More Conversions Online” and I was going to write it based on my experience helping business owners with their SEO… But I’m a positive person so I decided to go ahead and flip the script. Instead of mistakes, I want to […]

3 Quick Tips To Help You Increase Leads During COVID-19

Has your digital presence changed since COVID-19? Has your need for a high-performing website not been more important than ever? In a couple of months’ time, everyone’s life has changed drastically. You’ve heard this before. Think about everything that’s now virtual in 2020….. School? Virtual Sports? Virtual. Initial consultations? Virtual. Office meetings? Virtual. Church? Virtual. […]

What is Google Search Console?

If you have a website of any kind, you may have heard of Google Search Console. If you’re new to this tool or you’re curious how it can help your business, keep reading. Google Search Console is a free service from Google that lets you learn about your website – overall performance, how the search […]

The Key to a Strong SEO Strategy? Having Clear Goals

If you know your business website needs SEO, but aren’t sure exactly how it can work for you, you’re not alone. Many people think of SEO as simply “trying to be #1 on Google” but there’s more to it. Good SEO can provide many other benefits and possibilities for your brand—if you know what you’re […]