Ask the Experts: Biggest Digital Marketing Strategy Mistakes (And How to Correct Them)
It’s never a bad time to reassess your digital marketing strategies – to check whether your approach is still on-brand, up-to-date, and most importantly effective. Social media, SEO, and digital marketing strategies are always evolving. So marketers and businesses need to keep on their toes as well. We talked to 5 digital marketing experts about […]
How to Use Email Marketing to Skyrocket Sales
With so many ways to reach your customers, many businesses wonder whether email marketing should be a part of their overall marketing strategy. Is it really worth it? The short answer: yes. There are plenty of statistics out there to support the value of email marketing. For one, 99% of consumers check their email every day. Email […]
Why You Need a Clear Brand Message
Once upon a time… Those are four very powerful words. Our ears perk up the moment you begin to tell a story – it’s just part of being human. Studies show that most consumers also want stories from the brands they shop with. Think about it – the most popular Super Bowl commercials are always […]
4 Reasons Why You Should Be Using Video Marketing
Look around, video is everywhere. Instagram stories, Snapchat, and Facebook lives are taking over social media. YouTube is the world’s second-largest search engine. Most businesses are already using video content marketing for its ability to communicate fast, engage audiences, and boost sales and ROI. Here are 4 reasons you should use video on your website: […]
6 Ways Content Marketing Drives Sales
The first step to making sales is letting people know about your business. But when you’re one website among millions, sometimes the hardest thing for your business is gaining visibility. Most people don’t click past the first page of Google results. So, how do you get seen among millions? Content marketing is now the top […]
4 Things Your Website Absolutely Needs
Think of your website as your digital business card. An extension of your storefront. Your headshot. Often, your website is your first chance to make a great impression – make it count! Whether it’s from 2009 or 2019, here are 4 things every great website needs: A Strong Call to Action Believe it or not, […]
Quick Guide to Getting More (and Better) Business Leads
It’s always better when your customers come to you – right? Why make sales calls when you could have interested parties knocking on your door? So, how do you go about getting leads for your business? Maybe you go to networking events or publish a blog every so often – and maybe you’re wanting to […]
A Multifaceted Approach to SEO
For many business owners, SEO strategy is complex and confusing. What does “SEO strategy” even mean? How do I get more traffic to my site? What keywords do I use? These are great questions. And unfortunately, having great SEO takes more than just using the right keywords. Getting more traffic to your website takes a […]
How to Optimize Your Website and Get More Leads
Are you hoping to generate more leads from your website? Of course you are. If you’re not an ecommerce site selling products directly online, the main goal for your site is most likely to generate leads. Every website is a potential channel for revenue. But to create a steady stream of prospects that you can […]
Top Web Design Trends for 2019
A new year is upon us. It’s everyone’s favorite time to set goals and look ahead at what’s to come. In the online world, a lot can change in twelve months. Especially when it comes to technological advancements, best practices and web design trends. Your website is a reflection of your business, and staying current […]
