When it comes to SEO, just the sheer number of terms can be daunting…there’s on-page SEO, off-page SEO, technical SEO… Local SEO, mobile SEO…. Then there’s paid search and organic search…what does it all mean!? If SEO overwhelms or confuses you, you’re not alone. But optimizing your site for search engines doesn’t have to be […]

A call-to-action (CTA) is one of the most powerful marketing tools at your disposal. The CTA is your chance to get the user to interact with your business in a specific way. Are you using CTAs to turn website visitors into leads and get more conversions? You should be.  How to Use CTAs to Get […]

As SEO consultants, our #1 goal is to attract more clients to your business. We love working with brands across the country and the globe (thanks, internet!) But as a Charlotte-based SEO consultancy, we have a soft spot for companies based right here at home that want to gain more leads and traffic through SEO […]

You’ve got options when it comes to web hosting services. Major providers like GoDaddy, BlueHost, Siteground, and more offer many tiers of website hosting.   For most businesses, a managed hosting plan makes the most sense because it means the web hosting company handles the server upkeep for you. In addition, we recommend hosting your […]

If you’re a marketer or business owner, you’ve probably asked yourself at least once: should I focus more on organic SEO or paid search? A lot of people wonder about the difference between paid search vs. organic search and what’s best for growing your business. And the answer is—you need both. Paid search (aka SEM […]

Is link building part of your SEO strategy? It should be. Building high-quality links back to your website can improve your SERP (search engine results page) ranking and overall SEO. Link building is a great way to promote traffic to your website, build authority with your customers, and nurture relationships in your industry.  I’m going […]

At first, I was going to call this post “Top 5 Missed Opportunities for More Conversions Online” and I was going to write it based on my experience helping business owners with their SEO… But I’m a positive person so I decided to go ahead and flip the script. Instead of mistakes, I want to […]

Has your digital presence changed since COVID-19? Has your need for a high-performing website not been more important than ever? In a couple of months’ time, everyone’s life has changed drastically. You’ve heard this before. Think about everything that’s now virtual in 2020….. School? Virtual Sports? Virtual. Initial consultations? Virtual. Office meetings? Virtual. Church? Virtual. […]

If you have a website of any kind, you may have heard of Google Search Console. If you’re new to this tool or you’re curious how it can help your business, keep reading. Google Search Console is a free service from Google that lets you learn about your website – overall performance, how the search […]

If you know your business website needs SEO, but aren’t sure exactly how it can work for you, you’re not alone. Many people think of SEO as simply “trying to be #1 on Google” but there’s more to it. Good SEO can provide many other benefits and possibilities for your brand—if you know what you’re […]

It’s never a bad time to reassess your digital marketing strategies – to check whether your approach is still on-brand, up-to-date, and most importantly effective. Social media, SEO, and digital marketing strategies are always evolving. So marketers and businesses need to keep on their toes as well. We talked to 5 digital marketing experts about […]

With so many ways to reach your customers, many businesses wonder whether email marketing should be a part of their overall marketing strategy. Is it really worth it? The short answer: yes. There are plenty of statistics out there to support the value of email marketing. For one, 99% of consumers check their email every day. Email […]

Once upon a time… Those are four very powerful words. Our ears perk up the moment you begin to tell a story – it’s just part of being human. Studies show that most consumers also want stories from the brands they shop with. Think about it – the most popular Super Bowl commercials are always […]

Look around, video is everywhere. Instagram stories, Snapchat, and Facebook lives are taking over social media. YouTube is the world’s second-largest search engine. Most businesses are already using video content marketing for its ability to communicate fast, engage audiences, and boost sales and ROI. Here are 4 reasons you should use video on your website: […]

The first step to making sales is letting people know about your business. But when you’re one website among millions, sometimes the hardest thing for your business is gaining visibility. Most people don’t click past the first page of Google results. So, how do you get seen among millions? Content marketing is now the top […]

Think of your website as your digital business card. An extension of your storefront. Your headshot. Often, your website is your first chance to make a great impression – make it count! Whether it’s from 2009 or 2019, here are 4 things every great website needs: A Strong Call to Action Believe it or not, […]

It’s always better when your customers come to you – right? Why make sales calls when you could have interested parties knocking on your door? So, how do you go about getting leads for your business? Maybe you go to networking events or publish a blog every so often – and maybe you’re wanting to […]

For many business owners, SEO strategy is complex and confusing. What does “SEO strategy” even mean? How do I get more traffic to my site? What keywords do I use? These are great questions. And unfortunately, having great SEO takes more than just using the right keywords. Getting more traffic to your website takes a […]

Are you hoping to generate more leads from your website? Of course you are. If you’re not an ecommerce site selling products directly online, the main goal for your site is most likely to generate leads. Every website is a potential channel for revenue. But to create a steady stream of prospects that you can […]

A new year is upon us. It’s everyone’s favorite time to set goals and look ahead at what’s to come. In the online world, a lot can change in twelve months. Especially when it comes to technological advancements, best practices and web design trends. Your website is a reflection of your business, and staying current […]